TY  - BOOK
AU  - Shimp,Terence A.
AU  - Shimp,Terence A.
TI  - Advertising, promotion, and supplemental aspects of  integrated marketing communications
SN  - 0030103525 (hbk.)
PY  - 1997///
CY  - Fort Worth
PB  - Dryden Press
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes index; Includes bibliographical references
ER  -