Advertising, promotion, and supplemental aspects of integrated marketing communications Shimp, Terence A. creator Shimp, Terence A. text Fort Worth Dryden Press c1997 4th ed. monographic
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xxiv, 589 p. : col. ill. ; 27 cm. Terence A. Shimp. Includes index. Includes bibliographical references. Communication in marketing Sales promotion Advertising Direct marketing The Dryden Press series in marketing 0030103525 (hbk.) 20230123134245.0