@book{162778,
	author = {Shimp, Terence A. and Shimp, Terence A.},
	title = {Advertising, promotion, and supplemental aspects of  integrated marketing communications /},
	publisher = {Dryden Press,},
	year = {c1997.},
	address = {Fort Worth :},
	edition = {4th ed.},
	note = {Includes index.}
}