TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Essentials of marketing
SN  - 0273687859 (paperback)
AV  - HF5415 BRA 
PY  - 2005///
CY  - Harlow, England
PB  - Prentice Hall Financial Times, an imprint of Pearson Education
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -