Brassington, Frances. <br/><br/>
Essentials of marketing / 
Frances Brassington and Stephen Pettitt. 
 - Harlow, England :  Prentice Hall Financial Times, an imprint of Pearson Education,  ©2005. 
 - vii,  511 pages :  illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273687859 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 BRA