TY  - BOOK
AU  - Fairlie,Robin
TI  - Direct mail: principles and practice
SN  - 0764507648 (hbk.)
PY  - 1979///
CY  - England
PB  - Kogan Page
KW  - Advertising, Direct-mail
KW  - Handbooks, manuals, etc
N1  - Includes index; Includes index; Includes bibliographical references.
ER  -