Fairlie, Robin. <br/><br/>
Direct mail :  principles and practice/ 
Robin Fairlie 
 - England :  Kogan Page,  1979. 
 - x, 222 p. ;  22 cm. 
<br/><br/> Includes index.  Includes index. 
<br/><br/>Includes bibliographical references.   
<br/><br/><label>ISBN: </label>0764507648 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Direct-mail--Handbooks, manuals, etc.