Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 2nd ed.  
 - Eglewood Cliffs :  Prenticehall,  c1993. 
 - xxxiii, 890 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0131257331 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.