Jeannet, Jean-Pierre. <br/><br/>
Global marketing strategies / 
Jean-Pierre Jeannet, H. David Hennessey. 
 - 6th ed. 
 - New Dehli :  Biztantra,  c2005. 
 - xxiii, 899 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8177225189 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.