O'Neil,Gerald <br/><br/>
Focus on the future :  the coming boom in direct marketing  / 
written by Gerard O` Neill. 
 - Dublin :  Irish Direct Marketing Association,  c1996. 
 - 190 p. :  ill. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Database marketing.<br/>Customer relations.