TY  - BOOK
AU  - Terpstra,Vern
AU  - Sarathy,Ravi
TI  - International marketing
SN  - 0030065127 (hbk.)
PY  - 1987///
CY  - Chicago
PB  - Dryden Press
KW  - Export marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -