TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
AU  - Pearce,Charles
TI  - Advertising: principles and practice 
SN  - 0137833660 (hbk.)
PY  - 1998///
CY  - Upper Saddle River. N. J, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -