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  <titleInfo>
    <title>Advertising</title>
    <subTitle>principles and practice</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Wells, William.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Burnett, John.</namePart>
  </name>
  <name type="personal">
    <namePart>Moriarty, Sandra E.</namePart>
  </name>
  <name type="personal">
    <namePart>Pearce, Charles.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Upper Saddle River. N. J, N.J</placeTerm>
    </place>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1998</dateIssued>
    <edition>4th. ed. </edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxi,731 p. : ill. (some col.) ; 29 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">William Wells, John Burnett, Sandra Moriarty.</note>
  <note>Includes index.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <identifier type="isbn">0137833660 (hbk.)</identifier>
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    <recordCreationDate encoding="marc">      </recordCreationDate>
    <recordChangeDate encoding="iso8601">20230123134126.0</recordChangeDate>
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