Wells, William. <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett, Sandra Moriarty. 
 - 4th. ed.  
 - Upper Saddle River. N. J, N.J. :  Prentice Hall,  1998. 
 - xxi,731 p. :  ill. (some col.) ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0137833660 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.