@book{160392,
	author = {Keegan, Warren J. and Keegan, Warren J.},
	title = {Global marketing management /},
	publisher = {Prentice Hall,},
	year = {c1989.},
	address = {Englewood Cliffs, N.J. :},
	edition = {4th ed.},
	note = {Includes index.}
}