00857nam a2200277 a 4500 0749429186 (pbk.) MAIN HF5415 SMI Smith, P. R. Strategic marketing communications : new ways to build and integrate communications / by P. R. Smith, Chris Berry and Alan Pulford. Revised ed. London : Kogan Page, 1999. xii, 300 p. ; 24 cm. Includes bibliographical references. Includes index. Marketing Management. Communication in marketing. Pulford, Alan Berry, Chris .b10086390 19-01-07 20-08-03 20230123134121.0 NUST BOOKS HF5415 SMI 160318 160318