TY  - BOOK
AU  - Ennew,Christine
AU  - Watkins,Trevor
AU  - Wright,Mike
ED  - Chartered Institute of Marketing.
TI  - Marketing financial services
SN  - 0750622474 (pbk.)
PY  - 1995///
CY  - Jordan Hill, Oxford
PB  - Butterworth Heinemann
KW  - Financial services industry
KW  - Great Britain
KW  - Bank marketing
KW  - Financial institutions
KW  - Marketing
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -