TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management : : building, measuring and managing brand equity 
SN  - 0131201158 (hbk.)
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -