Keller, Kevin Lane. <br/><br/>
Strategic brand management :   building, measuring and managing brand equity / 
Kevin Lane Keller. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1998. 
 - xxv, 635 p. ;(various pagings) :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0131201158 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.