TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh, Thomas W. 
TI  - Business marketing management: a strategic view of industrial and organizational markets 
SN  - 0030541670 (hbk.)
PY  - 1992///
CY  - Fort Worth
PB  - Dryden Press
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references; Includes index
ER  -