Glueck, William F.

Business policy and strategic management / William F. Glueck, Lawrence R. Jauch. - 4th ed. - New York : McGraw-Hill, c1984. - xix, 875 p. : ill. ; 24 cm. - McGraw-Hill series in management .

Includes index.

Includes bibliographical references.

0070235317 (hbk.)


Business planning.