TY  - BOOK
AU  - Worcester,Robert M.
AU  - Downham,John
TI  - Consumer market research handbook
SN  - 0077070755 (hbk.)
PY  - 1986///
CY  - London
PB  - mcGraw-hill Book
KW  - Marketing research
N1  - Includes index; Includes bibliographical references
ER  -