TY  - BOOK
AU  - Michael J Baker
AU  - Baker,Michael John
TI  - The marketing book
SN  - 0750600233 (paperback)
AV  - HF5415 MAR 
PY  - 1991///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -