Michael J Baker <br/><br/>
The marketing book / 
edited by Michael J. Baker. 
 - Second edition. 
 - Oxford :  Butterworth-Heinemann,  ©1991. 
 - xxxviii, 529 pages :  illustrations ;  25 cm. 
 - The marketing series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750600233 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 MAR