Mowen, John C. <br/><br/>
Consumer behavior / 
John C. Mowen, Michael Minor. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall,  c1998. 
 - xxi, 696 p. :  ill. (some col.) ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0137371152 hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers--United States.