Moore, Geoffrey A. <br/><br/>
Crossing the chasm :   marketing and selling high technology products to mainstream customers / 
Geoffrey A. Moore. 
 - 2nd ed. 
 - Oxford :  Capstone,  1999. 
 - xxi, 211 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1841120634 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--High technology.<br/>High technology--Marketing.<br/>Technological innovations--Marketing.