TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0071123326 (hardback.)
AV  - HF5415 DWY 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references  and index
ER  -