Dwyer, F. Robert. <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer and John F. Tanner, Jr. 
 - Second Edition. 
 - Boston :  McGraw-Hill,  ©2002. 
 - xxix, 705 pages. :  illustrations. (some coloured.) ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references  and index. 
<br/><br/><label>ISBN: </label>0071123326 (hardback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 DWY