Keegan, Warren J. <br/><br/>
Multinational marketing management / 
Warren J. Keegan. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1984. 
 - xxii, 698 p. :  ill. ;  25 cm. 
 - Prentice-Hall series in marketing. Prentice-Hall international series in management. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0136051480 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.