TY  - BOOK
AU  - Bateson,John E.G.
TI  - Managing services marketing: text and readings 
SN  - 0030986664 (hbk.)
PY  - 1989///
CY  - Fort Worth
PB  - Dryden Press
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Commerce
KW  - Industry
KW  - Organization and Administration
KW  - Marketing of Health Services
N1  - Includes index; Includes bibliographical references
ER  -