Bateson, John E. G. <br/><br/>
Managing services marketing :  text and readings / 
John E. G. Bateson. 
 - 3rd ed. 
 - Fort Worth :  Dryden Press,  c1989. 
 - xvii, 680 p. :  ill. ;  24 cm. 
 - The Dryden Press series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030986664 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.<br/>Commerce.<br/>Industry<br/>Organization and Administration<br/>Marketing of Health Services