TY  - BOOK
AU  - Cannon,Tom
TI  - Basic marketing: principles and practice 
SN  - 0039106039 (paperback)
AV  - HF5415 CAN 
PY  - 1986///
CY  - London
PB  - Holt, Rinehart and Wiston
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -