Cannon, Tom <br/><br/>
Basic marketing :  principles and practice / 
Tom Cannon. 
 - Second Edition 
 - London  :  Holt, Rinehart and Wiston,  ©1986 
 - xiv, 369 pages. :  illustrations. ;  25 cm. 
<br/><br/>Includes bibliographical references and index . 
<br/><br/><label>ISBN: </label>0039106039 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 CAN