Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 8th ed. 
 - Englewood Cliffs :  Prentice Hall,  c1994. 
 - xxix, 801 p. :  ill. (some col.), col. map ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0137228511 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Subjects--Index Terms: </label>Marketing.