Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, and Charles Futrell. 
 - Eighth edition 
 - New York :  McGraw-Hill,  ©1987. 
 - xx, 666 pages  illustrations (some colour.) ;  25 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071003045 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 STA