Interactive services marketing
Fisk, Raymond P.
creator
Grove, Stephen J.
John, Joby.
text
Boston
Houghton Mifflin
c2000
1st ed.
monographic
xix, 250 p. : ill. ; 26 cm.
Raymond P. Fisk, Stephen J. Grove and Joby John.
Includes indexes.
Service industries
Marketing
Service industries
Management
HD9980.5
0395769167 (pbk.)
20230123133911.0