Fisk, Raymond P. <br/><br/>
Interactive services marketing / 
Raymond P. Fisk, Stephen J. Grove and Joby John. 
 - 1st ed. 
 - Boston :  Houghton Mifflin,  c2000. 
 - xix, 250 p. :  ill. ;  26 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0395769167 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5