Jauch, Lawrence R.

Strategic management and business policy / Lawrence R. Jauch and William F. Glueck. - 3rd ed. - New York : McGraw-Hill, c1988. - xviii, 428 p. : ill. ; 24 cm. - McGraw-Hill series in management. .

Includes index.

Includes bibliographical references.

0070323399 (pbk.)


Business planning.
Management.