Marketing fundamentals, 1998-99 / Geoff Lancaster and Frank Withey. - Oxford ; Boston : Butterworth-Heinemann, 1998, c1997. - vi, 219 pages. : illustrations 30 cm. - The CIM student workbook series .

Includes bibliographical references and index.

ISBN: 0750640340

Subjects--Topical Terms:
Marketing--Examinations--Great Britain--Study guides.
Marketing.

LC Class. No.: HF5415 LAN