Tulloch, John. <br/><br/>
Watching television audiences :  cultural theories and methods / 
John Tulloch. 
 - London :  Arnold,  2000. 
 - 264 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0340741422 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television viewers.<br/>Television viewers--Research.