TY  - BOOK
AU  - Ennew,Christine
AU  - Watkins,Trevor
AU  - Wright,Mike
ED  - Chartered Institute of Marketing.
TI  - Marketing financial services
SN  - 0750604131 (pbk.)
PY  - 1990///
CY  - Jordan Hill, Oxford
PB  - Heinemann Professional Pub.
KW  - Financial services industry
KW  - Great Britain
KW  - Bank marketing
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -