Marketing financial services / 
edited by Christine Ennew, Trevor Watkins, and Mike Wright. 
 - Jordan Hill, Oxford :  Heinemann Professional Pub.,  1990. 
 - xvii, 244 p. :  ill. ;  24 cm. 
 - The Marketing series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750604131 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Great Britain.<br/>Bank marketing--Great Britain.<br/>Advertising--Financial services industry--Great Britain.