Richardson, Linda. <br/><br/>
Bankers in the selling role :  a consultative guide to cross-selling financial services / 
Linda Richardson. 
 - 2nd ed. 
 - New York :  Wiley,  c1984. 
 - xiv, 177 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471572659 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing.