Wright, John Sherman. <br/><br/>
Advertising / 
John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. 
 - 5th ed. 
 - New Delhi :  Tata McGraw-Hill,  c1982. 
 - xiv, 545 p., [16] p. of plates :  ill. (some col.) ;  25 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> Library copy missing p.371-374.  Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>007099675X (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.