Quelch, John A. <br/><br/>
Cases in advertising and promotion management / 
John A. Quelch, Paul W. Farris. 
 - 3rd ed. 
 - Homewood, IL :  Irwin,  c1991. 
 - xiii, 908 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256096899 (cased.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.<br/>Sales promotion--Case studies.