Parry, Mark E. <br/><br/>
Strategic marketing management :  a means-end approach / 
Mark E. Parry. 
 - New Delhi :  Tata McGraw-Hill,  c2002. 
 - ix, 275 p. :  ill. ;  24 cm. 
 - McGraw-Hill executive MBA series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070486883 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.