Marketing :  theory and practice / 
edited by Michael J. Baker. 
 - 3rd ed. 
 - London :  Macmillan,  1995. 
 - xii, 442 p. :  ill. ;  25 cm. 
 - Macmillan businesss. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0333641825 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.