Marketing success stories / 
edited by Michael Cant, Ricardo Machado 
 - Johannesburg :  International Thomson,   1998. 
 - 3rd ed. xii, 387 p.   ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1868640728 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.