TY  - BOOK
AU  - Wright,John Sherman
AU  - Winter,Willis L.
AU  - Zeigler,Sherilyn K.
TI  - Advertising
SN  - 007099675X (cased)
PY  - 1982///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
N1  - Library copy missing p.371-374; Includes index; Includes bibliographical references
ER  -