Sandage, C.H. <br/><br/>
Advertising theory and practice / 
C. H. Sandage, Vernon Fryburger, Kim Rotzoll 
 - New Delhi :  A.I.T.B.S.,  2000 
 - 11th ed. xv, 509 p. :  ill. ; 
 - The Irwin Series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8185386633 (pbk.)